OPINATOR is a new service that enables to a company establish a direct dialogue with their existing and potential customers. OPINATOR gives a company instant access to their customers' feedback, and provides it with the tools to act on it immediately to improve customer satisfaction and loyalty. OPINATOR collects feedback through numerous Mobile and Fixed Channels (Android & iPhone Apps, QR Codes, SMS, Web, mail, etc.), and Devices (smartphones, feature phones, PCs, tablets, etc.) to ensure that businesses are the first ones to know what's going well and what needs to be improved.